A European city could be the first in the world to ban it

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The promotion of most meat products in public spaces will be banned in the northern Dutch city of Harlem due to their environmental impact.

It is the first such position taken by a city and is scheduled to come into effect from 2024, the BBC reports.

According to the UN, farm animals generate more than 14% of greenhouse gas emissions produced by human activities, including methane.

“Meat is very harmful to the environment. We cannot tell people that there is a climate crisis and encourage them to buy products that cause it,” Ziggy Klazes, the local councilor from the environmentalist party GroenLinks, who drafted the motion, told Trouw newspaper.

The city council of Haarlem, a city of 160,000 inhabitants, has not yet decided whether products containing sustainably sourced meat will also be banned.

The motion voted by GroenLinks was also supported by councilors of the Christian Democratic Change party, but met with opposition from the meat processing industry and those who claim it affects freedom of expression.

Representatives of this sector argue that the authorities go too far when telling people what is best for them.

Banning advertising for political reasons is almost dictatorial,” said Joey Rademaker, local councilor of BVNL, the far-right party. BVNL categorized the motion as “an unacceptable violation of entrepreneurial freedom” and said that it “will be fatal for pig farmers”. “

Herman Bröring, a professor at the University of Groningen, believes that the ban has an impact on freedom of expression and will lead to legal action by traders.

The Netherlands is a country with a high meat consumption. About 95% of the population eats meat, but more than half of the inhabitants say that they do not do it every day, according to data from the national statistics office.

The motion in Haarlem joins similar initiatives in this country that aim to protect the environment. The municipalities of Amsterdam and The Hague have already banned the promotion of aviation services and other sectors based on fossil fuels.

Beef production generates the most greenhouse gas emissions, including methane. Lamb meat is next in terms of gas emissions, but this activity is 50% less polluting.