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AB InBev, the largest beer producer: consumers


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After two years of Covid restrictions, people are prepared to pay for a cold beer. Higher prices can’t spoil the fun at AB InBev, especially since consumers are increasingly opting for more expensive brands, reports RetailDetail.eu.

AB InBev grew strongly in the last quarter, not so much because people drank more – volume was “only” up 3.4% – but mostly because consumers are willing to pay a lot more for their beer. Sales rose 11.3%, beating the 10.4% analysts expected, Bloomberg reports.

CEO Michel Doukeris sees a healthy balance between volume and price as consumers increasingly opt for the group’s premium brands and as price increases in recent months have not dampened demand. Only in China did beer sales fall due to restrictions. In Latin America (especially Brazil, Colombia and Mexico), the brewer Stella sold even more beer.

Operating profit (ebitda) also continued to grow, despite strong increases in grain, energy and packaging material costs. Operating profit thus increased by 7.2% to 5.1 billion dollars (5 billion euros). For the rest of the year, the world’s largest brewer is maintaining its profit growth expectations of 4 to 8 percent.