Decathlon closes the last two remaining stores in the United States

Photo: hussh.com.au

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The French sports equipment chain Decathlon is closing its remaining stores in the United States until the end of March. The decision is not a surprise: there are only two stores left.

Both stores are located in California, specifically in San Francisco and Emeryville. The San Francisco Chronicle says stores will close in a month. The chain will instead focus on e-commerce and partnerships with other retailers, such as Walmart and Target, according to RetailDetail.eu.

“We are changing our business model to adapt to current market conditions and to better meet the needs of our customers,” Christian Ollier, CEO of Decathlon USA, told SF Chronicle.

He believes that changes are needed to enable future growth.

“Although we are currently closing physical stores, our products are available online on Decathlon.com and to a growing number of retail partners,” the CEO concludes.

Decathlon was founded in 1976 and was the largest sports equipment retailer in the world, with over 1,700 locations worldwide by 2020. The company opened its first US store in 2017 and had high hopes of expanding to the United States. but they never materialized. As a result of the closure of the two stores, 32 people will lose their jobs.