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Ford’s new strategy for Europe includes the launch of seven



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US carmaker Ford has unveiled plans to launch seven new electric car models in Europe, a battery assembly center in Germany and a joint nickel cell production company in Turkey.

“Our path to a fully electric future is an absolute must for Ford to meet the mobility needs of its customers in a changing Europe,” Stuart Rowley, Ford’s president for Europe, was quoted as saying by Reuters and news.ro.

Ford has said it will launch three new passenger electric vehicles and four new commercial electric vehicles in Europe by 2024, adding that it plans to sell more than 600,000 electric vehicles in the region by 2026.

This, Ford said, will help the company reach its global goal of selling more than 2 million electric vehicles a year and achieving an adjusted 10% operating profit margin by 2026.

The update on the strategy for Europe comes shortly after Ford announced a $ 50 billion investment to start electrifying its range, which includes the operation of its electric vehicle unit separately from the group’s internal combustion car business.

As part of its strategy, Ford has expanded its existing partnership with Volkswagen, under which the US carmaker will manufacture a second electric vehicle for the European market based on the platform of its German rival.

Ford will therefore double its planned volume of vehicles to be produced on the basis of Volkswagen’s modular electric propulsion platform, known as the MEB, to 1.2 million units over a six-year period.