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Research has shown that the average person spends around two hours a day on social media – but if you’re a social media addict, you’ll likely spend much more time trawling through the ‘gram.
How about you use all that dedication to scrolling to actually make some money? Social media is quite a lucrative business if you know how to play it right and you’re prepared to put in the effort.
In fact, you can make money on Facebook with just 1,000 followers if you post twice a week.
So if you’re looking to make money on Twitter, Facebook, Pinterest, Tumblr we suggest to use Posting Storm to ease all your work
Does having more followers mean you’ll make more money? The answer to this is both yes AND no.
Exposure to the most successful influencers on Facebook and Twitter has led a lot of people to assume you need hundreds of thousands of followers to be able to make any money on social media. This simply isn’t true.
Brands are increasingly seeking quality over quantity – this means they would rather pay for a smaller audience of engaged or niche followers. They no longer just want expensive celebrities to advertise their products, they’re deliberately looking for ordinary people and ‘influencers’.
For example, if you can prove that the vast majority of your followers are UK university students aged 18–24, you’ve instantly got your selling point – even if you don’t have an absolutely huge audience. In other words, it’s not a question of how many Facebook followers you need to make money, but who those followers are.
That being said, you do still need to have a fairly decent amount of followers. No one’s going to pay you anything just to make Facebook reels or Pinterest that only your friends will watch. But you only really need to reach around 1,000 followers to be able to start making a small amount of money.
When it comes to making money on Facebook, blogging and social media, the sky is the limit.
For many people, this is literally their full-time job, giving them the freedom and independence to work for themselves with a comfortable salary.
You may have even heard of the famous (or infamous, depending on what you read…) Pinterest and Tumblr houses, where creators live together in a mansion and spend their days generating content that makes them some serious money.
However, building up a social media profile and audience to that level takes a huge amount of dedication and effort – something that you probably won’t have time for when studying for a full-time degree.
But with brands generally paying between £40 and £2,000 per Facebook post, depending on the number of followers you have, there’s still ample opportunity to make some spare cash on the weekends.
If you do manage to make it big, Facebookers with over 75,000 followers could be taking home over £100,000 a year! That’s a huge amount of money for doing something you already do all the time anyway.
At the moment, Facebook and Twitter are all the rage and can bring in some serious money, but trends change and they might not be so profitable this time next year. It’s important to stay on top of any changes in the industry and be quick to respond to any new platforms which pop up.
We spoke to Charlie Watson who created the running blog, The Runner Beans, while studying to be a Dietitian at university. She is now fully qualified and has over 70,000 followers on Facebook!
However, she has also talked openly on her blog about how making money this way isn’t always as glamorous as people think it will be.
There are literally thousands of people out there on the social media side-hustle game, so if you want to make it, you’re going to have to do something different.
That doesn’t mean you have to do something completely bonkers, but it does mean you need to find your specific niche.
Have a think about what it is you’re passionate or particularly knowledgeable about. You’re going to have to dedicate a lot of time to the subject, so make sure it’s something you’re going to enjoy writing about.
Once you’ve got the general area, try and narrow it down to a specific angle that hasn’t been done before.
For example, if you’re interested in travel, you could focus on making budget travel orientated content, student travel, rail travel or eco-travelling. A generic travel blog is going to get lost in the noise unless you have something to set it apart.
Or, you could try making money through studygrams – facebook accounts filled with pictures of your revision notes!
Either way, when it comes to figuring out how to make money on Facebook, Twitter, Pinterest (or any social network), checking out some of the thousands of genres and subgenres should get your creative juices flowing.
But don’t fall into the trap of going too niche. It needs to be a topic that will generate conversations and content ideas for years to come, so there needs to be a lot of depth to it.
Make sure to check out the competition to see what they’re doing and where the gaps in the market are.
Check that there’s the opportunity to monetise too – are people willing to spend money in this area? Are there products available for them to buy?
Building up a strong base of followers takes some serious time and effort, but is it a better job to juggle alongside your studies than a traditional part-time job? Charlie says that it can definitely be tricky at times.
Ok, so you might not need hundreds of thousands of followers to get started, but you are going to need a fair few if you want to make some decent cash out of this.
There’s no quick and easy way to build up your following on social media – it takes some serious hard work and dedication. Charlie from The Runner Beans says it takes at least a year.
But if you are looking to increase your audience on social media, there are some tried and tested tactics that can help speed the process up…
If you’re looking for inspiration, check out Save the Student on Facebook, Twitter and Linkedin to see how we do it!
There are three ways you can use your social media channels to make money: brand promotion, affiliate marketing and creating online resources.
One of the most common ways to make money with social media, particularly on channels like Facebook, Twitter, LinkedIn and blogs, is by promoting brands or their products.
There are a few different websites and apps out there which make it really easy for you to do this, and here are two of the best:
Don’t be afraid to contact brands yourself, too – especially smaller, local businesses who might not be signed up for these services. A local restaurant might be willing to offer you a free meal in return for a review, for example, but you’ll only find out if you contact them.
Just beware of over-promoting, as your followers will switch off if they’re bombarded with adverts every day. Try building a social media posting schedule to prevent this.
Running blogger Charlie also recommends exercising caution when choosing what you’re going to promote.
Affiliate marketing is a form of passive income that’s similar to promoting a brand, except you need your followers to click on a link and make a purchase in order to earn you some commission.
For example, if you’re promoting a hotel, you need your followers to click your link and make a booking at the hotel – then you’ll earn a share of the profit.
Use networks like Rakuten Advertising and Awin to find affiliate programmes that work for you. They have hundreds of thousands of products to choose from, but you obviously need to find something that’s relevant to your subject area.
Make sure to do your research beforehand so you know exactly what you’re going to be promoting, and that you’re comfortable associating yourself with that brand.
And don’t forget to check the T&Cs, as some brands have specific rules on how you can, and can’t, promote their products.
You can also try becoming an Amazon Associate, allowing you to earn commission through affiliate links for promoting Amazon products.
There are over a million products to choose from, but commission rates vary greatly across different product categories.
For example, you make 1% commission for video consoles, and up to 12% for things like clothes, shoes and jewellery.
Once you’ve got the links, you just need to get people to click on them and buy the products. The key is to not spam your followers with links but embed the links within high-quality content such as reviews.
Remember your followers will only trust you if you’re balanced – only promote what you genuinely believe in and make sure to highlight any negatives too.
You can also use affiliate links in things like banner ads, emails or as part of any content you produce. If you’re trying to make money from Twitter, Facebook or Pinterest, your options for affiliate marketing are a little more limited, but you could try placing a link in your bio or, where available, as a link button in your story.
Just remember that it’s all about trust, and your followers will only buy into your recommendations if you provide genuine reviews.
Selling non-fiction resources online is great if you’ve already got knowledge in a niche or specific subject area, but it doesn’t happen overnight.
You have to establish yourself as an authority in a subject, either by creating a website or social media channel, and you can then start selling your eBook, email series or audio/video course.
In this case, the quality of your followers is definitely more important than the quantity. You want people who will engage with you on the subject and will invest in you enough to buy your products.
There are a whole load of sites out there designed to help people sell their products online.
Services like Gumroad, Sellfy and Udemy allow you to set up your own ‘shop’ to sell products: they’ll deal with the payment process, delivery of the product (providing it’s digital) and the marketing, so all you have to do is focus on producing really high-quality stuff.
Just be aware that sites like these will take a chunk of the profit you make from each sale, which can potentially be as much as 10%.
It’s also a good idea to try and capture people’s details like their email addresses when they buy from you. This means you can send them emails promoting future products and content. Just remember that people will need to opt-in to receive marketing emails.
You can also try offering a freebie to entice a new customer in. Give them a free chapter of your eBook in return for their email address and, if they’re impressed, they’ll be likely to buy more products from you in future.
These are just three of the main ways you can make money from your social media and blogging, but be creative and think outside the box – there are loads of ways of doing it.
When expanding your Insta-empire, make sure your online brand is as strong as possible.