More than half of European companies use networks

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Data from the European Bureau of Statistics – Eurostat show that the number of companies using social networks is constantly growing. Regarding the most recent information for 2021, more than half of the companies (59%) answered that they use at least one type of social media, which is an increase of 22 percentage points compared to 2015 (37% ).

The use of social networks is the most popular among companies in Malta (84%), followed by those in Sweden and the Netherlands (both with 80%), followed by Finland (79%).

On the other hand, the use of social networks is less popular among companies in Romania (36%), Bulgaria (39%) and Slovakia (45%).

Compared to 2015, the share of companies using social networks has increased in all EU Member States, with the notable exception of Ireland. The highest increases were recorded in Belgium and France (both +31 percentage points), followed by Latvia (+30 percentage points) and Finland (+29 percentage points).

In Romania, the share of companies using social media increased from 25% in 2015 to 36% in 2021.

Use of social networks by companies in the EU. Source: Eurostat.

About 56% of EU companies use social networks to connect with customers by creating profiles, exchanging experiences, expressing opinions, exchanging information and, most importantly, to create communities of people with common interests around company brands.