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“Sorry, we’re closed!” | All advertising has been sold from


SoFi Stadium, Inglewood, California. Photo source: USA Today.

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The American television network NBCUniversal, which owns the television rights to the famous Super Bowl event – the “Match Match” of the American football season – announced that it has exhausted all the advertising slots during the broadcast, on all the platforms it operates – the TV stations NBC and Telemundo (in Spanish) and its streaming service, Peacock, writes Bloomberg.

NBC announced on Thursday that the event will set a new record for the average rate-card of a Super Bowl ad slot, with several 30-second commercial slots being sold for $ 7 million each.

Of the more than 70 slots sold, more than 30 went to newcomer Super Bowl advertisers, NBCUniversal reported.

The business sectors with the highest increase in advertising spending compared to last year are the automotive industry, the technology industry and the travel and tourism sector.

At the same time, several companies in the cryptocurrency industry, such as Crypto.com and FTX, are among the advertisers debuting in the Super Bowl.

Most ads will last between 30 and 60 seconds, said Mark Marshall, head of NBCUniversal’s advertising and partnership division.

The 56th edition of the Super Bowl will be broadcast on February 13 and will feature the Cincinnati Bengals and Los Angeles Rams at SoFi Stadium in Inglewood, California.

NBCUniversal, a division of Comcast Corp., announced that it estimates the total audience of the event at over 100 million viewers, up from last year’s audience of only 96.4 million, which was the lowest in 14 years.