The West End expects an increase of £ 80 million in

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The latest figures from the New West End Company, which represents 600 owners of retail, restaurants, hotels and properties in central London, have shown that sales over the weekend of Queen Elizabeth II’s Platinum Jubilee will reach 80 million. pounds, according to the Retail Gazette.

The data comes after the West End was hit hard during the pandemic, when stores were forced to close and international travel was halted.

This new research predicts that the four-day holiday weekend is expected to attract 2.6 million domestic and international visitors to the capital, triggering the recovery of tourism in the UK, as the nation prepares for its first summer without restrictions.

“In addition to the country’s central streets, London’s West End will be transformed in the coming days.” “With street parties, competitions and Her Majesty’s Day parade, West End retail and hospitality companies are gearing up to celebrate this special moment in UK history by offering family-friendly activities alongside royal-inspired menus at the district’s renowned restaurants. our. “Unique British events, such as the Queen’s Jubilees or Royal Weddings, are a boom on Britain’s main streets, with partygoers going out to eat, drink and shop for the long weekend. We strongly encourage the general British public to come out, support their business and enjoy all that London has to offer, while celebrating Her Majesty’s historic reign, ”said New West End Company chief operating officer Dee Corsi.

Despite the expected turnout over the Jubilee weekend and the ever-increasing number of locals, the New West End Company is appealing to the government for more support to help attract overseas tourists back to the British shores. group which, historically, contributes a large amount of money to the national economy.

“The long-term recovery of the West End is on track, but for us to succeed in the long run, we need to make sure that the nation’s main road and the country in general remain globally competitive. There are simple ways to accomplish this – exploring a simplified visa process, reintroducing duty-free shopping, and expanding your Sunday trading schedule. We are in good shape to rebuild better, but we need to pave the way if we want tourists – who generate around £ 237 billion in the UK each year and support one in eight jobs in London – to return to the streets. our main ones. ”